If you run a business and you have any form of corporate identity then you should care very much. How you present your company to your chosen market is fundamental to its success.
The graphic design process is crucial to any business, making it stand out head and shoulders from the competition. Whether it is the design of an entire corporate campaign or the creation of a simple company logo it still has to work effectively for you. There are four critical elements that should be seen in every logo design:
• It must be describable
• It must be memorable
• It must be effective without colour
• It must be scalable
Fairly obvious really but how does your logo stand up to these criteria? How does your company identity stand out from the competition?
Ask yourself why something is designed in a certain way. Consider why a particular colour is chosen instead of its opposite. Why use this font? Why include this particular graphic here? A good designer will think through every detail of a design and only include elements that will add to the design and re-enforce the brand.
Once your business is up and running you may think that any form of corporate identity will act to represent the company, visually creating a brand by default. Think again. If you look at the large corporations you will notice that their brand strategy stands the test of time for many years.
Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking modern and refreshed.
Benefits:
• Professional image
• Considered and long-lasting design strategy
• Make your company look bigger
• Stand out from your competition
• More effectivevv
Becoming A Fashion Designer
When you dream as a child about what you want to be when you grow up, fashion designer ranks high on the list for many who envision a glamorous lifestyle and a chance to influence the way society dresses. Being a fashion designer certainly does come with its benefits; but it is also a career that requires a balance between creativity and skill.
We need only to turn on the television or flip the pages of a magazine to see how fashion influences our culture. The way we dress on a daily basis, the clothing we run to the stores to purchase, all depend on what's popular on the runways. And what's popular on the runways is created by fashion designers. A fashion designer creates a look and makes it happen. But what people don't see, as models strut the runway wearing the latest designs, is the enormous amount of work and skill that it takes to get to that bright shining moment.
A fashion designer must not only be skilled in the manufacturing of clothing - including knowledge of textiles and expertise in sewing - but also in sketching and drawing their designs. The savvy fashion designer understands color and how to use it to capture the essence of their design.
Becoming a fashion designer means attending a reputable school that teaches design, sewing, textiles, and the like. It is imperative that you learn the fundamentals of design before you add your own creativity and flair. Even more important, however, is the working knowledge that you can gain working as an intern or apprentice in an established shop. Working alongside a fashion designer who can give you firsthand experiences and help you build your portfolio is incredibly important to becoming a fashion designer. It's all about experience. So take all that you can from school but put your skills to use - everywhere and anywhere that you can. A strong portfolio that demonstrates your talent and desire to work in the industry will go a long way to helping you realize your dream of becoming a fashion designer.
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